<   2007年 06月 ( 2 )   > この月の画像一覧


酸素入りの水って、どうなんでしょう?  やっぱり、売り手に騙されている?

In a country where tap water is safe and the soft drink market is saturated by an incredible variety of products, Japan’s mineral water consumption has stayed relatively small.



But, since the debut a year ago of Asahi Soft Drinks Co.’s hit product Sanso-sui, or Oxygen Water products such as those with extra oxygen, dietary fiber or a special aroma have become the latest craze among health-conscious consumers.


Latest craze は、大ブレイクって意味。この表現は、使える。

“It’s refreshing,” Kyodo Terada, a 31-year old bakery worker, said of the OxygenO2 mineral water she has been drinking for the past two months. The product, distributed by Saitama-based Kyodoshoji Corp., contains 15 times more oxygen than regular mineral water.


Despite hopes that water with extra oxygen provides some sort of health benefit, there is no scientific proof so far, according to a report on the benefits of oxygen water compiled by the National Institute of Health and Nutrition.


The production cycle is extremely short and the number of new products released on the market cannot be compared with other countries.

by tonton06 | 2007-06-21 23:31



'Harry' hexed by discounts
"Harry Potter and the Deathly Hallows" July release to be heavily marked down, cutting into retailers' profits.
June 11 2007: 9:42 AM EDT

lMarked down は値下げ

NEW YORK (Reuters) -- Harry Potter has no spell for bookstore profits.
Millions of people will descend on stores for a copy of "Harry Potter and the Deathly Hallows" in July, but deep discounts mean many will struggle to turn a profit from the jamboree.
lDescend on: 殺到

"Everywhere you go there is huge, ridiculous discounting by the chains," said Graham Marks, children's editor at the British-based trade magazine Publishing News.
「行くところすべての書店で、大幅な値下げがされるだろう。」イギリスのパブリッシングニュースの編集者、グラハム マークスは語る。

"They are literally not going to make one penny out of the book. It is stupid - just throwing money away ... The world has gone mad."

Online retailer Amazon.com (up $0.00 to $73.24, Charts, Fortune 500) and Wal-Mart Stores Inc. (up $0.00 to $50.08, Charts, Fortune 500) have slashed nearly 50 percent off the book's $34.99 list price, forcing many independent booksellers to follow suit to stay competitive.

Barnes & Noble Inc. (Charts, Fortune 500) and Borders Group Inc. (up $0.00 to $20.23, Charts), the world's largest booksellers, are selling it at 40 percent off.

Such price cuts drive sales, but usually result in minimal profit margin, something Jefferies & Co analyst Tim Allen said typically happens on every bestseller.

"It's so discounted, there's minimal, if any, gain," Allen said. "Retailers try to make up the shortfall by marketing loyalty cards, which they hope will entice shoppers back into their store."

The conclusion to J.K. Rowling's saga about the boy wizard's battles with the forces of evil could be among the fastest-selling books in history, and some large retailers have broken records for orders well ahead of its July 21 release.
J.K. ローリングの冒険物語の結末である、魔法使いの少年たちと強豪な悪魔の戦いの話は、歴史的な大ベストセラーになりうるので、大手小売業者は、7月21日の発売日に向け、記録的な数の注文をしている。

Amazon.com boasted more than 1 million advance orders for the book, easily besting advance orders for Rowling's 2005 release, "Harry Potter and the Half-Blood Prince."

In April, Barnes & Noble said advance orders for "Deathly Hallows" topped 500,000 copies, breaking the bookseller chain's record for advance sales.

But with widespread discounting biting a gigantic chunk out of any potential profits, many booksellers are not enthused about its release. And for smaller, independent book stores, the discounting makes for a hard calculation.

"The bookselling trade has lost millions by having to discount Harry Potter as heavily as they do," said Caroline Horn, children's editor at Bookseller, a British trade magazine.

"A lot of independent bookstores won't be selling Potter. They say it would be cheaper to buy it from a supermarket than the publisher."

The Chapter One Bookstore, an independent bookseller in Hamilton, Mont., is selling the book at full price and donating $7 of each sale to a library of the buyer's choice.

"The discounting - online and at the chains - does affect what you think you can sell," said Russ Lawrence, head of the American Booksellers Association and part-owner of the Chapter One Bookstore.
"Each bookseller has to decide how to deal with that."

Magical inventory

Scholastic Corp. (Charts) - the U.S. publisher of the "Potter" series - is planning to release a record-breaking 12 million copies of "Deathly Hallows," so retailers expect no problems getting inventory.

"We placed our orders for them and they've guaranteed us we'll get them," said Dara La Porte, the children's book manager at Politics and Prose, an independent bookstore in Washington, D.C. "The last couple of Harry Potter titles - we've gotten them within 24 hours of when it released."

Borders has been taking reservations for "Deathly Hallows" since December, giving the company a solid gauge for what it will need to order from Scholastic, company spokeswoman Ann Binkley said.

giving the company a solid gaugeは、正確な判断基準を会社に与える
for what it will need to order from Scholasticは、

"As we get a little closer to (July 21), we'll sit with Scholastic and talk about what our reserves are ... We partner very closely with our vendors."

National book club
ナショナル ブック クラブ

Whether the book has a happy ending for Harry Potter and his wizard friends is still not generally known, but booksellers say the series has been able to create millions of young readers in an era of video games and the Internet.

"We get to host a party in July for probably 200 kids who are excited about a book. And that's a real opportunity for us to promote the whole idea of reading for pleasure," Lawrence said of plans for the Chapter One Bookstore.

Since bursting onto the scene in 1997, the Harry Potter series has sold more than 325 million books worldwide, spawning four feature films.

The fifth film, "Harry Potter and the Order of the Phoenix," will hit theaters a week ahead of the new book's arrival.

"There's people informally chatting about a book everyone is reading that normally wouldn't do that," said Mark Suchomel, president of Chicago-based Independent Publishers Group.
by tonton06 | 2007-06-20 23:32